Fifth&Brannan

As a designer, especially a new designer, you want to have that special something about your brand. Something that everyone will identify with you. It’s not as easy as you may think to come up with that one detail or trademark. You have to realize that this is something that will stick with you forever, so you want to make sure you will love it forever.

The struggle that I’m having is trying to come up with a detail that hasn’t been done before. As soon as I think I have come up with a completely original idea, I will see it on the runway or, even worse, in stores.

Am I thinking too hard about this? What if I put something out there and I’m not aware it has already been done? These are things I think about constantly. If you look back on the hundreds of years in fashion, it seems like everything has been thought up.

That’s why, as a designer, you need to think outside of the box. However, you can’t forget about your customer. If you get too crazy, will you lose your customer’s interest? In my case, probably. I’m not going after the über trendy market, but I’m also not going after the overly conservative. I think the detail I’m looking for is discreet. A detail that only the wearer can appreciate.

Don’t you love when you go shopping and you see a shirt that catches your eye, maybe because of the pattern or silhouette, but the closer you get you realize there are all of these hidden details that you would have never noticed unless you took a closer look? That’s the feeling I want my customers to have when shopping Fifth&Brannan.

Now, if I could only figure out what that special something is…